2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
Three of Telemundo’s main advertisers, Ford, AT&T and State Farm have signed sponsorships for La Voz Kids, the network’s singing competition that premiered May 5th
Univision is expected to announce today that Kmart, Sierra Mist and State Farm will be incorporated into the storyline of No me hallo (I Can’t Find Myself) a webnovela starring Angélica Vale that will premiere May 16 on Univision’s www.NovelasySeries.com and on Univision video apps for smartphones.
And Flock, US Census, Brisas Hotels, Jackson County Health Department (OR).
Hits various touchpoints in the U.S Hispanic experience to resonate culturally with the target.
What advertisers said at the NAHP Annual Conference.
Lay’s, Albertsons, Adobe… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. A complementary virtual format will enhance content and networking opportunities.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Crown Imports, Chicago, chose Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group, as the agency to create campaigns for the general market for two beer brands, Corona Light and Modelo Especial. Spending was estimated at $19 million.
The Goodyear Tire & Rubber Company announced that it has entered into agreements with Titan Tire Corporation, a subsidiary of Titan International Inc., to sell its European and Latin American farm tire businesses
Content Farms are all the rage in the media and advertising world.Companies like Demand Media, Answers.com and Yahoo’s Associated Content create thousands of pieces of content per day and are making a big impact on the Web. In fact, these companies are now among the top 30 websites in the U.S. Google and other search engines are important partners of content farms as these companies monetize the traffic that search engines send them through online advertising.
» American Media Inc, (AMI) the publisher of several magazines including Star, The National Enquirer, Shape, as well Hispanic magazine Mira!has undergone another financial restructuring that cuts its debt by a further $200 million, Folio reports. The publisher renegotiated and avoided bankruptcy in early 2009. Now it has struck an agreement with 90 percent of its bondholders that has them exchanging AMI’s bonds for equity in the form of AMI common stock.